Content Marketing Manager

Marketing · Winnipeg, Manitoba
Department Marketing
Employment Type Full-Time
Minimum Experience Mid-level

Librestream is a fast-growing company with a globally deployed industrial Augmented Reality platform. Frontline workers in 120 countries use the Onsight AR platform on wearables and mobile devices every day to accelerate problem solving and capture data for AI-based machine learning.

 

As Content Manager, you will identify content needs and opportunities and produce content for a broad variety of marketing channels including but not limited to website, email marketing, social media, product descriptions, videos, blogs, whitepapers, bylines, e-books, and paid advertising. You are responsible for planning and producing a thoughtful and steady cadence of content that is compelling, clear, consistent, and aligned to the overall brand strategy.

 

Responsibilities:

  • In coordination with the marketing team, create and maintain a content production calendar, with an organized schedule of cadenced messaging needs
  • Translate data, insights, brand objectives and business goals into content strategies and campaigns
  • Able to synthesize ideas, strategies, and creative visions into clear, compelling, and consistent copy for all marketing elements
  • Produce well-researched and complementary content for multiple channels (website, email marketing, social media, offering descriptions, videos, blogs, whitepapers, e-books, paid advertising, etc.)
  • Ensure copy and content quality, accuracy and alignment to defined business and audience goals
  • Use SEO strategies in writing to maximize online visibility in search results
  • Able to differentiate messaging for different audience segments while maintaining a clear brand voice  
  • Assist with various PR-related storytelling content needs as required
  • Build and maintain strong working relationships across all departments internally
  • Develop measures of success and plans to update and optimize content over time

 

Experience and Skills:

  • 3-5 years of relevant work experience
  • Strong copywriting and storytelling, editing, and proofreading skills (relevant examples required)
  • At least 2 years of experience writing for software, tech or manufacturing industry
  • Ability to find and write for angles that will resonate with varied audiences across varied mediums
  • A creative thinker
  • Knowledge of SEO best practices
  • Strength to own projects and show accountability
  • Ability to work cross-functionally internally and with external partners, customers, etc.
  • Ability to work on multiple projects with different objectives simultaneously
  • Ability to operate effectively in a fast paced, deadline-driven environment
  • Works well on a team and independently
  • PR experience a bonus

Thank You

Your application was submitted successfully.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • Location
    Winnipeg, Manitoba
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level